By 1915, all the major foundries offered families of sans serifs, sometimes called Gothic in the USA. Franklin was a response suitable for countries in the vanguard of the machine age. Franklin Gothic Pro has preserved its own personality ever since. This font family is a redrawing by SoftMaker that keeps the original strength intact, meeting the demand for a strong typeface. Franklin Gothic Pro is better read in display sizes and considered a standard in the newspaper and advertising fields.