Example is a workhorse neo-grotesque, an alternative for those seeking an ageless sans but wishing to avoid the ordinary choices. The basic weights (regular, italic, bold and bold italic) are clean, handsome and economically proportioned - characters are not as wide as Helvetica, though not condensed. Rounded characters are not as ‘squarified’.

Numerals are the same height as capitals, so titles and headlines line up efficiently. The lowercase L has a slightly curved foot which distinguishes it from the uppercase i and matches the vestigial tail of the a. The Italics feature a single-storey a and an f with descender hook, otherwise italic characters are optically corrected obliques. Example has a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants.

The package includes four additional display fonts. Three are novelty variations of the Bold weight, designed for decorative and celebratory headings: ‘Bold Gold’ is an inline font that suggests shiny highlights, ‘Bold Holed’ replaces the inline with dots reminiscent of string lights or Aboriginal paintings, and ‘Bold Old’ has rough outlines giving an antique, weathered appearance. These three fonts share the spacing and kerning of Example Bold so can be overlapped for bicolor effects. Also included is ‘Example Old’, a rough version of the regular weight with matching spacing and kerning.