I do groceries a couple of times a week. When I am shopping for food, I always read the ingredients list; I don’t want too much sugar, nor palm oil, trans fats or a lot of E numbers. It used to be quite hard finding products that didn’t contain artificial flavours or colouring, but it is getting better.
Artificial Flavour is an anti-ode to the time we couldn’t get enough of the stuff - it is a handmade, all caps font which comes with extensive language support and a sweet set of alternates.