Primaxis takes its name from its primary structure — a fundamental geometry that defines the DNA of the family. Built upon a rational skeleton, it expresses an elementary architecture, softened by smooth curves and open counters that enhance readability and visual rhythm.
Designed as an expressive and versatile type family, Primaxis unfolds through three complementary styles: Roman, Italic, and a fluid Script, ideal for headlines, signatures, and logotypes.
By merging geometric structure with a sense of motion and warmth, Primaxis naturally fits editorial, branding, and institutional contexts seeking a typeface that feels both contemporary and humanly crafted.