A modern Sans Serif – prosaic, designed geometrically, beautiful in large sizes

All the dimensions of the font are based on Factor 10. The general principle of construction leads to slim forms and nearly equally wide characters. So the font appears very solid but is actually difficult to decipher in longer texts.
The lower case characters in the version GUHLY Book are, therefore, optimized to be suitable for longer texts in smaller font sizes – because after all, sometimes you should read a bit more than just the headline…

The design of a shampoo bottle stands behind the creation of this sans serif display font. Prominent, clearly constructed forms with circular arcs define its appearance. This is a font primarily designed for use with capital letters – for all sorts of advertising purposes, headlines and titles.