The purpose of Brutman was to create a typeface that reimagined the incise style for the 21st century.

Its roots emerge from the humanistic style, adopting the structures of the roman capitals for the upright version and some features of the chancery style for the italics. On the other side, its contours are forged by the frankness of the brutalist style, which can be seen in the asymmetrical flared terminations, the sharp shoulders and the diagonal cuts that emulate the stress of the broad nib pen.

The result is a typeface that combines a sleek character with a historical flair. It conveys a feeling of modernity and sophistication when it comes to shine in big sizes, but on the functional size has sharp shapes that make it perform very well on small ones.