_BETAMAX TYPEFACE is a design that rewinds you straight back to the era of VHS, arcades, and analog pop culture, reinterpreting this imagery through a contemporary lens.

Although it is a typeface inspired by late 20th-century technology, it is a recent creation with no formal connection to the historic video format that gives it its name. The aesthetic of Betamax blends nostalgia and freshness, making it ideal for projects that want to deliver a recognizable pop retro wink.

Use it for designs that seek to connect with the past while visualizing clearly in the present. Just like the arcade games of the 80s: “BETAMAX, GET READY TO PLAY!”