Cluster is a Modern, Angular Blackletter Typeface and Font With Caps, Lowercase, and True Small Caps and not a single curve. The reason is less out of principal and more toward the goal of cohesion. Repeat the same dramatic (if not beautiful) angle and you establish flow. Mix it up with some other groups of similar angles and you establish rhythm. Then strangely, from a group of gnarly forms arises a texture that is even and to the eye that has acquired the taste — quite beautiful.

And, hey, if you don’t dig any of the above, set the name of a business in Cluster and tell me that it does not make it seem like the most hardcore in the industry. You can’t!