Hamptons BF is a beautiful, elegant sans serif with dramatic individuality. A font that steps out in Art Deco style.

As a design movement Art Deco came into prominence during the 1920s and 30s when forms were typically sleek, symmetrical, geometric or highly stylized. Today the influence of this enduring style can be clearly seen in architecture, industrial design, fashion, art, graphic design, and yes, even type design.

Art Deco style exemplifies luxury, glamour and modernity. I believe Hamptons BF captures something of that retro look in a nod to the past without ever looking dated, all the while retaining a contemporary flair.

Named after the well-known New York resorts synonymous with style and elegance, this gothic or sans serif type is based upon University Roman, an early 1970s serif design which in turn was influenced by yet another serif design called Forum Flair (late 1960s); and that in turn owes its pedigree to the late 1930s’ Stunt Roman, which is the original source of inspiration for all of these. Quite a family tree!

There’s dynamic interplay between certain wide, full-round letters such as C, D, G, O, P, Q, R, S and narrow ones like A, E, F, H, K, L, M, N, U, etc. This contrast repeats throughout certain lower case letters and serves to create a unique look of distinction. Light and Regular weights communicate a romantic, feminine appeal while the Bold offers a complementary emphasis.

The font is somewhat versatile as in addition to its primary purpose for display, Hamptons BF also succeeds in settings containing short blocks of large text. It’s right at home in a variety of typographic environments: branding, packaging, signage logos, magazine headlines, invitations, menus, trendy cafes and more. Among the included OpenType features are Stylistic Alternates, Automatic Ligatures and Fractions. There is extended language support for Western, Central and Eastern Europe and Turkish.