There's a theatrical confidence to this typeface that pulls your attention in immediately. Lust Pro, designed by Positype, takes inspiration from 1970s sensibility and filters it through a contemporary lens. The letterforms earn their boldness through extreme contrasts in line weight, flowing between delicate curves and weighty strokes with intentional restraint. Those curves especially catch your eye first, and they carry something distinctly sensual and human about them.

You'll reach for Lust Pro when designing luxury perfume packaging, editorial spreads in high-end magazines, sophisticated wedding invitation suites, or boutique product labels that need to feel premium. The typeface's dramatic personality works across scales, equally striking when set large as headlines and when layered into editorial layouts alongside photography. Coming with three widths, five weights, and matching italics in both Regular and Didone variants, the complete family spans 60 fonts total. That gives you real flexibility in creating typographic depth without hunting for complementary faces, which matters when every detail shapes how your designs land.

Pair Lust Pro with a geometric sans-serif for body text, letting the display work breathe on its own. Find the full family on Creative Fabrica and start building.