The latest addition to my type library is a font which I couldn’t have imagined 3 weeks ago, but boy am I glad that I made it. Much like the original Weathersbee font staple, Franchise, it can play an outrageous number of typographic roles; the difference here is that WT Iron brings the power, the aggression, the energy, and brings the dorky shapes of a sci-fi tech font.

WT Iron is a font whose genesis, like many of my type ventures, lies in the extension of a work-a-day task. In this case, I got a “simple” ask from my brother to cut out WEATHERSBEE into wood to complete his 2020-induced home gym using my CNC. I have never been a fan of the bland jersey letter style, but needed to match it but add a little character to it. So a couple hours yielded a full uppercase alphabet.

An accidental shortening of “W” turned into small caps and numbers, which didn’t seem to make sense without lowercase. So a couple rapid-fire sessions later, refusing to introduce curves or new DNA, I had a full and surprisingly strong, memorable display font.

I hope your are as giddy as myself about how much of a chameleon the face is — but not in an invisible way. It takes on the mood of its topic or industry, and appears as a font designed specially for it. Don’t believe me? Type your company name in the tester, and I bet it somehow feels appropriate.