The November 29,1939 issue of the theater owners’ trade magazine “The Exhibitor” carried an ad for National Screen Service.  Its ad featured a hand lettered headline in a casual, sans serif style reminiscent of a sign painter’s poster text.

This is now available as Advertising Service JNL in both regular and oblique versions.

National Screen Service once specialized in theatrical trailers and advertising materials and advertised heavily in all of the major trade publications. 

The company was started in 1920 solely as a producer and distributor of movie trailers. From the 1940s through the 1980s it had exclusive contracts with all of the major studios to handle their promotional items, but by the 1980s its business had shrunk due to changes in the film indutry.  It was bought out by Technicolor in 2000.