The French publication “La Lettre Dans le Decor et La Publicite Modernes” (“The Letter in the Modern Décor and Advertising”) was a 24-page booklet showcasing the then-current trends of the time (circa late 1930s-early 1940s).

On one page was found a squared, extra bold sans serif alphabet set with strong Art Nouveau influences, yet it was ahead of its time by taking on the look and feel of 1980s techno typography.

They say “everything old is new again”, and Nouveau Techno JNL is now available digitally in both regular and oblique versions.