Picture a design brief for a boutique cosmetics label where the lettering needs to feel handcrafted but polished, or the wordmark for a craft coffee roastery that speaks to heritage without screaming "trendy." Lavani, designed by LetterFresh, is a retro script that reads like a logotype drawn by hand. Built with five styles (regular weights, swash variations, and serif options), all constructed using a layering technique that creates depth and texture without requiring you to manually build effects. This approach gives you rich, multi-dimensional type that looks finished straight out of your software.

The letterforms work across a range of applications: vintage brand identities and logotypes, luxury product packaging for skincare or fragrance, café menus with personality, and artisan labels for handmade goods. Lavani supports European and Asian Latin scripts, so you can work in different languages without hitting character limitations. Every punctuation mark and number is present in the character set, giving you everything needed for most design work.

For logotype work, stick with the regular or serif styles at display sizes, and use swash versions sparingly to add flourish where it counts. Both OTF and TTF formats ship with the family, and OpenType alternatives are supported in Adobe Illustrator, InDesign, and Word 2010 or later. Grab Lavani on Creative Fabrica.