Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s. The styles are loaded with inspiration for great font families, but surprisingly, many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Aspire family finds its origin of inspiration in the ACURA automotive company logo, and from there expands to an 6 font family of weights & oblique styles.

Aspire pays homage the techno display styling of the inspiration logotype, further evolving beyond its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It adopts a sturdy yet approachable style with its uniform stroke forms and curves, and goes on to include a lowercase, numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.

Here’s what’s included with the Aspire Family bundle:
477 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included)

Stylistic Alternates - alternate characters that remove the angled stencil cuts for a more standardized text look.

3 weights in the family: Light, Regular, & Black.
3 obliques in the family, one for each weight: Light, Regular, & Black.

Fonts are available in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same.

Here’s why the Aspire Family is for you:
- You’re in need of automotive sans font family with a range of weights and obliques.
- You’re love that ACURA letter styling, and want to design anything within that genre.
- You’re looking for an alternative to Eurostile with more stylized letterforms.
- You’re looking for a clean techno typeface for your starship console labelling.
- You just like to collect quality fonts to add to your design arsenal.